نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Today's business world has become a dynamic and competitive environment and various organizations are facing challenges such as expanding and reaching new markets and finding new ways to attract and retain customers. This research was done with the aim of identifying and prioritizing the factors affecting the cost of production quality of products in manufacturing industrial companies of Mashhad's Toos Industrial Town. The method of this research is applied, exploratory and qualitative. The statistical population consists of 12 senior managers and accounting experts of manufacturing-industrial institutions in Toos Industrial Town, who were interviewed in the summer of 2023; Also, the data has been collected in the form of a library for thematic literature. In this research, first by using the literature review and research history, the factors affecting the cost of extracting products, then by examining these factors and using the AHP method, the factors of the cost of after-sales service, the cost of production (technical) services, and the cost of replacing the product in the hands of the customer The companies of Mashhad Toos Industrial Town were identified as the most influential factors in the production-industrial companies on the cost of product quality.
کلیدواژهها English