نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Social responsibility has inevitably become an important part of any business. This is particularly true of the banking industry, which suffered significant reputational and public trust losses in the aftermath of the global financial crisis. Therefore, it is not surprising that banks around the world have always increased their social responsibility along with improving their financial performance. The purpose of this research is to determine financial performance indicators in banks with a social responsibility approach. The current research had a phenomenological and applied-developmental approach, which was conducted through in-depth interviews with 5 bank managers. The answers were specified in three stages of open, central and selective coding, and finally, the acceptance threshold of each component was determined using the fuzzy Delphi method. At this stage, the opinions of 20 banking experts are used. In the phenomenology stage, six main axes of financial criteria, corporate governance, economic, social, related to employees and environment were identified with 43 sub-components. Profitability, cost management, income diversification, risk management, audit committee, compliance with national and international laws, paying attention to synergy criteria, providing high-quality services to customers, customer loyalty, after-sales service, knowledge management, Compliance with laws and regulations related to the environment and reducing energy consumption were identified as the most important components. Considering that the content value of social responsibility for the beneficiaries is increasing, banks should pay attention to social activities along with other criteria.
کلیدواژهها English