1
PhD student in Business Management, Faculty of Management, Qeshm Branch, Islamic Azad university, Qeshm, Iran
2
Assistant Professor Department of Business Management, Faculty of Management, Qeshm Branch, Islamic Azad university, Qeshm, Iran
Abstract
The present study was conducted to investigate the effect of customer performance on the relationship between financial performance and entrepreneurial marketing in innovative start-up companies. The statistical population of this study is 1056 managers of innovative start-up companies as well as experts active in business growth and accelerators centers in Tehran province, of which 249 people were selected through stratified sampling method with appropriate assignment. A standard questionnaire was used to collect data in the winter of 2022. The collected data were analyzed by multivariate structural equation modeling technique using Eviews 10 software and in order to test the mediating effect, the multi-purpose Bootstrapping method was used. The results showed that entrepreneurial marketing in innovative start-up companies had a positive and significant effect on financial performance and explained about 46% of the variance. Also, the results showed that the total indirect effect of entrepreneurial marketing in innovative start-up companies on financial performance through customer performance was significant and customer performance variable on the relationship. There was a slight mediating effect between entrepreneurial marketing in innovative start-ups and financial performance.
اسمعیلی، محسن و فردوسی، محمدحسن(1400)، اثر بازاریابی کارآفرینانه بر عملکرد مالی تولیدکنندگان محصولاتورزشی با نقش میانجی فناوری اطلاعات، فصلنامه مطالعات بازاریابی ورزشی، ش 2-ص 127-150
پهلوانشریف، سعید. و مهدویان، وحید(1394) مدلسازی معادلات ساختاری با .AMOSتهران، انتشارات بیشه.
رضائی، روحاله. منگلی، نسرین. و صفا، لیلا(1396). "تاثیر عملکرد مشتری بر رابطه بین عملکرد مالی و بازاریابی کارآفرینانه (در گلخانههای شهرستان جیرفت)". نشریه کاوشهای مدیریت بازرگانی،ش 17 .1-27.
کوسه غراوی، شهرام و صفاریان، سعید(1398)، طراحی مدل بازاریابی کارآفرینانه استراتژیک در صنعت ساختمان با رویکرد آمیخته، مجله توسعه کارآفرینی دوره 12، ش 1-ص121-140.
قرائیپور، رضا. و داروغه، هلیا(1394). "تأثیر بازاریابی کارآفرینانه بر عملکرد کسب و کارهای کوچک و متوسط". مجموعه مقالات همایش ملی پژوهشهای علوم مدیریت، تهران، 4 مهر ماه .1394
محمودزاده، مهدی (1395). "بررسی تأثیر ابعاد استراتژیگرایی بازاریابی کارآفرینانه بر عملکرد نوآوری کسب و کارهای کوچک و متوسط (SMES). فصلنامه مدیریت شهری:42 -34-23.
Ahonen, A. (2019). Entrepreneurial growth in elite team sport SME’s inn Finland. Journal of Entrepreneurship and Public Policy. 8(1), 22-39.
Asgarnezhad Nouri, B., Sanayei, A., Fathi, S., & Kazemi, A. (2015). "The effect of marketing tactical capabilities on the financial performance of the firms: Metaanalysis approach". Iranian Journal of Management Studies (IJMS), 8 (1), 73-96.
Bartlett, J., Kotrlik, J., & Higgins, C. (2001). Organizational research: Determining appropriation sample size in survey research. Information Technology, Learning, and Performance Journal, 19 (1), 43-50.
Becherer, R., Helms, M., & McDonald, J. (2012). "The effect of entrepreneurial marketing on outcome goals in SMEs". New England Journal of Entrepreneurship, 15 (1), 1-12
Lee, C., & Lin, C. (2016). "Globalization political institutions, financial liberalization, and performance of the insurance industry". North American Journal of Economics and Finance 36, 244-266.
Chen, Y., Li, P., & Evens, K. (2012). "Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving". Industrial Marketing Management, 41, 1019-1034.
Chiva, C., & Alegre, J. (2009). "Investment in design and firm performance: The mediating role of design management". J Product Innovation Management, 26, 440-424.
Fiore, A., Niehm, L., Hurst, J., Son, J., & Sadachar, A. (2013). "Entrepreneurial marketing: Scale validation with small, independently-owned businesses". Journal of Marketing Development and Competitiveness, 7 (6), 63-86.
Ghasemzadeh, M., & Salaatin, P. (2019). The Effect of Information and Communication Technology on Entrepreneurship, Economics and ModernTrade. Institute for Humanities and Cultural Studies. 14(1), 107-128. [InPersian]
Ghezelsefloo, H. R., & Chorli, A. (2020). Sustained Model of Effective Competitive Advantage of Virtual Small and Medium-sized Sports Businesses based on UTAUT Model: Role of Management Innovation. Sport Management Studies, 12(62), 165-190. [In Persian]
Ghanavati, M. (2014). "The effect of corporate culture and market orientation on Iranian industrial SMEs’ performance". Iranian Journal of Management Studies (IJMS), 2 (7), 413-436.
Hacioglu, G., Eren, S., Eren, M., & Celikkan, H. (2012). "The effect of Entrepreneurial marketing on firm’s innovative performance in Turkish SMEs". Procedia-Social and Behavioral Sciences, 58, 871-878.
Hair, J., Black, C., Babin, J., & Anderson, E. (2010). Multivariate data analysis. USA: Prentice Hall Publisher.
Hallback, J., & Gabrielsson, P. (2013). "Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies". International Business Review, 22, 1008-1020.
Hamali, H. (2015). "The effect of entrepreneurial marketing on business performance: Small garment industry in Bandung city, Indonesia". Developing Country Studies, 5 (1), 24-30
Hayes, A. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. USA: Gilford Press.
Hempenius, S. (2012). Entrepreneurial marketing: Effects on performance of MSc Thesis, Rotterdam School of Management, Erasmus University.
Jones, R., & Rowley, J. (2011). "Entrepreneurial marketing in small businesses: A conceptual exploration". International Small Business Journal, 29 (1), 25-36.
Karaye, Y., Ishak, Z., & Che-Adam, N. (2014)." The mediating effect of stakeholder influence capacity on the relationship between corporate social responsibility and corporate financial performance". Procedia-Social and ehavioral Sciences, 164, 528-534.
Kilee, Y., Hokim, S., Kyoseo, M. & Hight, S. (2015). Market orientation and business performance: Evidence from franchising industry. International Journal of Hospitality Management, 44, 28-37.
Kocak, A., & Abimbola, T. (2009). "The effects of entrepreneurial marketing on born global performance". International Marketing Review, 26 (4/5), 439-452.
Malichova, E., & Durisova, M. (2015). "Evaluation of financial performance of enterprises in ITs sector". Procedia Economics and Finance, 34, 238-243.
Manasra, E.A., Zyadat, M.A., Awamreh, M.A., & Alnsour, M.S. (2013). "Linking entrepreneurial marketing and performance indicators in Jordanian hotel industry". Journal of Management Research, 5 (3), 86-94.
Marchini, P.L., & D’Este, C. (2015). "Comprehensive income and financial performance ratios: which potential effects on RoE and on firm’s performance evaluation?" Procedia Economics and Finance, 32, 1724-1739.
Mazzi, C. (2011). "Family business and financial performance: Current state of knowledge and future research challenges". Journal of Family Business Strategy, 2 (3), 166-181.
Miles, M., & Darroch, J. (2006). "Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage". European Journal of arketing, 40 (5/6), 485-501.
Morris, M., Schindehutte, M., & Laforge, R. (2002)." Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives".Journal of Marketing Theory and Practice, 10 (4),1-19.
Mort, G.S., Weerawardena, J., & Peter, L. (2012). "Advancing entrepreneurial marketing evidence from global firms". European Journal of Marketing, 46 (3/4),561-546.
Mura, L., & Buleca, J. (2014). "Trends in international business of the Slovak small and medium food enterprises". Procedia-Social and Behavioral Sciences, 110, 905-912.
Ornek, A., & Ayas, S. (2015). "The Relationship between intellectual capital, innovative work behavior and business performance reflection". Procedia-Social and Behavioral Sciences, 195, 1387-1395.
Pagan, A., & Robinson, T. (2014). "Methods for assessing the impact of financial effects on business cycles in macro econometric models". Journal of Macroeconomics, 41, 94-106.
Pan, F. (2015). "Practical application of importance-performance analysis in determining critical job satisfaction factors of a tourist hotel". Tourism Management, 46, 84-91.
Preacher, L., & Hayes, A. (2008). "Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models". Behavior Research Methods, 40 (3), 879-891.
Prieto, I., & Revilla, E. (2006). "Assessing the impact of learning capability on business performance: Empirical evidence from Spain". Management Learning, 37 (4), 499-522.
Ramanathan, R. (2010). "The moderating roles of risk and efficiency on the relationship between logistics performance and customer loyalty in e-commerce". Transportation Research Part E, 46, 950-962.
Rauch, A., Wiklund, J., Lumpkin, G., & Frese, M. (2009). "Entrepreneurial orientation and business performance and assessment of past research and suggestion for the future". Entrepreneurship Theory and Practice, 33 (3), 761-780.
Rezvani, M., & Khazaei, M. (2013). "Prioritization of entrepreneurial marketing dimensions: A case of in higher education institutions by using entropy". International Journal of Information, Business and Management, 4 (12), 297-306.
Santos, J.B., & Brito, L.A. (2012). "Toward a subjective measurement model for firm performance". Brazilian Administration Review, 9, 95-117.
Venkatraman, N., & Ramanujam, V. (1986). "Measurement of business performance in strategy research: A comparison of approaches". Academy of Management Review, 1 (4), 801-808.
Wallnofer, M., & Hacklin, F. (2013). "The business model in entrepreneurial marketing: A communication perspective on business angels’ opportunity interpretation". Industrial Marketing Management, 42, 755-764.
Yıldız, S., Baştürk, F., & Boz, I. (2014). "The effect of leadership and innovativeness on business performance". Procedia-Social and Behavioral Sciences, 150, 785-793.
Zhang, C., Xue, L., & Dhaliwal, J. (2015). "Alignments between depth and breadth of inter-organizational systems deployment and their impact on firm performance". Information and Management, 1 (53), 79-90.
Zia, B., & Tootifar Tehranpour, M. M. (2019). The Effect of entrepreneurship tendency and e-readiness on the performance of emerging sports businesses. Sport Management. 11(4), 705-721
Gitinejad,M. R. and Hasanpour Ghoroghchi,E. (2024). The Impact of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing in Innovative Start-up companies. Journal of Management Accounting and Auditing Knowledge, 13(52), 231-244.
MLA
Gitinejad,M. R. , and Hasanpour Ghoroghchi,E. . "The Impact of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing in Innovative Start-up companies", Journal of Management Accounting and Auditing Knowledge, 13, 52, 2024, 231-244.
HARVARD
Gitinejad M. R., Hasanpour Ghoroghchi E. (2024). 'The Impact of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing in Innovative Start-up companies', Journal of Management Accounting and Auditing Knowledge, 13(52), pp. 231-244.
CHICAGO
M. R. Gitinejad and E. Hasanpour Ghoroghchi, "The Impact of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing in Innovative Start-up companies," Journal of Management Accounting and Auditing Knowledge, 13 52 (2024): 231-244,
VANCOUVER
Gitinejad M. R., Hasanpour Ghoroghchi E. The Impact of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing in Innovative Start-up companies. Journal of Management Accounting and Auditing Knowledge, 2024; 13(52): 231-244.