Machiavellianism, Love of Money, Consumerism Culture and opinion shopping By Client

Authors
Hadi Mashhadi Gharaghaya 1
Bahman Banimahd 2
Kambiz Forqandoost Haqiqi 3
Mehdi Moradzadehfard 4
1 Ph.D Student of Accounting ,Islamic Azad University Karaj Branch , Karaj, Iran
2 Assistant Professor , Accounting Department, Islamic Azad University Science and Research Branch
3 Assistant Professor of Accounting ,Islamic Azad University , Central Tehran Branch ,Tehran, Iran
4 Associate Professor of Accounting ,Islamic Azad University Karaj Branch , Karaj, Iran
Abstract
The present paper investigate the impact of love of money, consumerism culture on   Machiavellianism, and then investigate the effect all of these variables on opinion shopping. Machiavellianism is a personality characteristics. In this research, theoretical foundations are collected by archival method and research data are gathered by questionnaire. Research hypothesis is analyzed on the base of path analysis by using multivariate regression. Statistical sample of this study is included 120   practitioner auditors in private audit firms. The results of this research show that   opinion shopping is effected by auditor's  love of money, consumerism culture and   Machiavellianism. Meanwhile,   Machiavellianism is impacted by auditor's  love of money, consumerism culture. Other results of this study show that auditor's love of money has a significant and positive effect on consumerism culture and   Machiavellianism.
 
Keywords
Love of Money
Machiavellianism
consumerism and opinion shopping
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